Dillanos Coffee Roasters Officially Revives Batdorf & Bronson Brand
Dillanos Coffee Roasters press release photo.
Wholesale and direct-to-consumer roasting company Dillanos Coffee Roasters officially relaunched the Batdorf & Bronson brand, marking the return of one of the Pacific Northwest’s most iconic coffee names.
The launch comes nearly three years after the Batdorf & Bronson name was folded into the Dancing Goats Coffee brand by its original owners.
Sumner, Washington-based Dillanos told DCN back in November that it planned to revive the brand, after the company acquired the West Coast operations of Dancing Goats from St. Louis-based Kaldi’s Coffee.
“There’s no better time or name to return to,” Dillanos Coffee Roasters Co-CEO David Morris said in an announcement today. “Batdorf & Bronson is part of The Pacific Northwest’s coffee legacy. This brand meant something to the people who built it — and to the customers who loved it. We’re honored to carry that torch forward.”
Originally founded in Olympia, Washington, in 1986, Batdorf & Bronson became a standard bearer for specialty coffee in the region before expanding to include roasteries in both Olympia and Atlanta. The brand was eventually unified under the Dancing Goats name in 2022, prior to the Kaldi’s acquisition in 2023. Kaldi’s continues to own and operate Dancing Goats in the Atlanta market.
Dillanos Coffee Roasters rolled out new packaging for its eponymous brand in July. July 2025 press release photo.
The Batdorf & Bronson revival represents something of a full-circle moment for Dillanos. Morris told Daily Coffee News last year that the company served as inspiration when Dillanos was getting started.
“When we were just getting into roasting in 1992, and we were visiting their roasting facility, I said, ‘I want to be like this some day,’” Morris said at the time.
The newly rebranded Batdorf & Bronson features a visual redesign led by Dillanos’ internal creative team under the watch of Emily Haney, offering a modern aesthetic while recalling the brand’s roots in Olympia.
While some blend names have changed due to trademark restrictions — for example, Dancing Goats Blend will now be called Legacy Blend — all of Batdorf & Bronson’s core blends are being revived.
“We know how much Batdorf & Bronson means to the coffee community — not just in Olympia, but across the entire West Coast,” Dillanos Co-CEO Chris Heyer said today. “This relaunch isn’t about nostalgia. It’s about honoring the past while building a strong, clear future.”
The newly rebranded products are now rolling out to customers throughout the western United States, including to wholesale partners.
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Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine.
